A Few Things I've Learned In The Last 4 Years
Time really does fly…when you are having fun!
Writer's block...there is such a thing, though I never imagined it would be part of my life. Yes, I have noticed several of you re-registering to be an insider, as if to say, "did they drop me from the List"... I am trying to break through it here.
Things take longer...they just do. Coming from the "get it fixed now to save the trip" attitude of the early part of my career running commercial and recreational boats, this has been hard for me to get comfortable with, but design to delivery takes a long time. One of my favorite comments was when I was told by an insider that he could have grown the tree and carved it out by hand faster. Love that guy. Speaking of which, the 50 Bertram (above) is in tooling. I won’t jinx it or a couple of other projects and say when it will be done, but it is coming. I promise, a watched pot does eventually boil, so keep watching.
Bertram family is faithful to the core... I've said it before, it’s certainly a family with some nutty uncles in it, but man is this group proud of this brand. The numbers are staggering. I remember first resetting the web page inquiry tab and being told by our IT company to not be deceived by the fake inquiries since the numbers were so high. They were wrong. That's just our Bertram people. Every firm or person that has looked at the brand since especially social media has just gasped at the unrealistic numbers. You have to remember, there are close to 13,000 Bertrams in the world, by now making 100's of 1000's of family memories. I promise we are working every day to make you more proud of the Bertram you own.
It's not hard to get a group of Bertram owners together...Speaking of family Memories, this year there will be Bertram Rendezvous all over the US. This summer includes gatherings in North Carolina, New England, Long Island, Annapolis, Long Beach and the Pacific NW. We may not spearhead the planning for these, but I am sure going to try to enhance them a little. I'm working on a couple of things, but I'll start with just this....if you attend one of these Bertram Rendezvous (and by you, I mean your Bertram), we will enter your hull number in a raffle for two people to go fish Tropic Star Lodge. Details will come but yes, just go hang out on your Bertram with an amazing group of people for a day or so and you will have a chance to win basically a 10k trip to one of the most amazing fishing spots in the world...and wait for it, yes, fish on a Bertram.
Everybody waves... I'm certain I've written about this before, but I had several Jeeps growing up. If you don't know it, there is an unwritten rule that you must wave to other Jeeps. I see the Harley guys doing it too, though their waves are way, way cooler. But Bertram to Bertram or basically anybody passing a classic Bertram seems mandatory as well. The same goes for the new 35 and the 61, everybody waves...well, except for the guys on the "other boats". No worries, I'll just keep waving.
The industry is watching... of course the Bertram faithful are watching. But now, we sure have noticed a lot more brokers checking us out at the shows. Ill take that and the influx of vendors wanting to do business with us as a compliment.
It's hard to build boats... I came from years of complaining about boats (and I’m really good at that) but telling someone what's wrong with a boat is a lot easier than starting from a blank slate…trust me. I've been humbled by the process and have an all new respect for guys like Michael Peters and the amazing craftsmen we have in Tampa... who do in fact know how to build a heck of a boat.
I might not be able to make that leap anymore...there are no figures of speech here. After almost 25 years’ worth of boat shows, I finally got wet... unintentionally. I've always been the one to jump in to clear a through-hull or grab a pair of sunglasses, but it was the leap to a coverboard to help with dock lines that finally got me. No there is no video, so let's just imagine the visual of Tom Cruise jumping to the building in the latest Mission impossible and saving himself... without the saving himself and instead, validating that the new Samsung phone is truly waterproof.
Written By: Tommy Thompson | VP Of Sales
Originally Published As An Insider eNewsletter